The art of winning the Amazon Buy Box


Happy users



10 Million

Messages handled per month

Lyndsay McGregor

A journalist turned marketer, Lyndsay has transferred the writing skills she honed covering the retail industry to the world of content marketing.

Did you know that 82 percent of all Amazon sales happen through the Buy Box? With millions of third-party merchants on the marketplace—many selling the same thing—standing out to shoppers requires more than great merchandise or low prices.

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The holidays are coming—and your online store is about to get a huge traffic surge as shoppers rush to complete their gift lists on time. In fact, Q4 spending can account for as much as 40 percent of a retailer’s annual sales.

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What you'll learn:

  • The essential metrics you need to master
  • The rising importance of mobile for the Buy Box
  • Proven strategies used by top sellers to win

Follow the steps outlined in this guide and you'll learn what it takes to win the Buy Box and sell more at higher profits on Amazon.

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